A region-wide debit strategy for a multinational bank
- A major multinational bank with local consumer banking operations in over 20 countries in Latin America and the Caribbean
- Consolidate the bank’s debit card program across the region to achieve operational economies of scale, increase customer satisfaction and gain competitive advantage
- Xtrategies conducted an exhaustive review of the bank’s debit business, compiling internal and competitive data, interviewing dozens of staff in several countries and headquarters
- The business case concluded with no nonsense recommendations to unify debit product strategy across multiple markets and reduce operational costs in the banks ATM and POS networks
Xtrategies’ plan of action was approved by Bank Management and is expected to improve debit profitability over 5 years by more than US$10 million.
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