Co-branded Card Product Development
Client
- One of the largest locally listed banks in the Caribbean with operations in various markets and an unparalleled base of high-wealth non-institutional clients in its footprint
Challenge
- Aggressively grow the issuing business by launching an attractive airline co-brand card
Engagement
- Xtrategies was engaged to develop the commercial blueprint and proposal for a cobranded card program with a leading international airline
- Developed the program’s account acquisition and P&L models, sales & marketing plans, negotiable parameters and partner value proposition in under 2 weeks
- Co-pitched the bank’s proposed endeavor with a projected value to the airline exceeding US $7 million
The airline-bank partnership has been signed. The program, currently under development, is expected to issue approximately 50,000 new cobranded credit cards regionally over the next 5 years.
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